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The buzz usually gets aural around the absolution of hotly-anticipated new smartphones. That’s actually the case right now, as the tech world and consumers are uber-excited for this month’s absolution of Google’s brand new Pixel XL 2. In fact, TNW’s own Napier Lopez was raving after he got his hands on one, advertence that “Google is ambience a accepted for the pure Android experience.”

What if Amazon, Google, and a host of other web giants didn’t handle most of the world’s server needs? What if, instead of third-party companies holding, autumn and authoritative access to web pages, apps, and all that information, that power rested with those who created the content? Your app or web page would be sent to users powered by bags of advance computer nodes worldwide, acceptance your advice — and ascendancy of that agreeable — to rest solely with you.