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Next, we explain some of the techniques that we use frequently in the optimization of our WebRok Free Websites to keep your created Free Website automatically and free up to date, without having to worry about these details.

URL rewriting:

It consists of arewriting mechanism that modifies the appearance of an internet address (URL rewriting). Rewritten URLs (also known as friendly address or fancy SEF - search engine friendly) addresses are used to provide shorter and friendlier url’s to users, but at the same time allows search engines to better identify the address in order to index it correctly.

Error pages:

Error pages are redirection pages of temporarily or permanently unavailable address, such redirection 301, 302, or for example, for a page that is not found, the redirection 404.

Adding custom Meta data:

Adding custom Meta data is the creation of specific keywords for each page of your WebRok Free Website and the definition of brief descriptions that will help search engines to index your content more organized and accurate.

Inserting and configuring Internet robots:

Internet robots (also known as Web Wanderers, Crawlers, or Spiders) are programs that traverse the Internet automatically. Search engines like Google use these robots to achieve content in order to index it better.

XML Sitemap:

XML Sitemapis an easy way for developers to inform search engines about pages that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for your WebRok Free Website along with additional data about each URL (last update, number of changes, and hierarchical level) so that search engines can index the content in a smarter way.

Webanalytics:

Webanalytics is the process of measuring, collecting, analyzing and reporting navigation and interaction data in order to understand and optimize the use of your Free Website. And this allows WebRok to analyze the evolution of created Free Websites on the platform and allows to make SEO adjustments.

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