Is AR going to make our life better or turn it into a daydream absoluteness overlaid with ceaseless ads? At SXSW we watched the short film HYPER-REALITY by Keiichi Matsuda with Galit Ariel, who’s publishing a book on our AR future: Augmenting Alice. Matsuda’s film shows a accessible dystopian future of AR and we wanted to know if Ariel anticipation it might be coming true. Spoiler: it already is.

Read next: Google Maps now lets you share your area with your accompany