With Silicon Valley being saturated with apps and affiliated services, and iOS steadily accepting steam across developed markets, Google has been eyeing other avenues to build out its mobile belvedere and acquirement streams.

To that end, it’s now urging Android developers in India to build for the next few hundreds of millions of people who will come online, most of whom will do so via smartphones. In order to make money through Android, Google needs devs to build apps that bring in cash.

Today, it’s blame added in that administration with its first-ever App Excellence Summit, which saw Rajan Anandan, Google’s Vice President, South East Asia and India abode hundreds of developers architecture on Android in the southern city of Bangalore.

He, along with other execs alive on Google Play and Android, shared some insights and rules to live by in architecture for the next billion mobile users in India.

Favorable conditions

Purnima Kochikar, administrator of business development for Google Play games and apps, noted that the time is ripe for devs who wants to make it big in India, as the country now see one billion app installs a month.


That, accompanying with the availability of faster and cheaper mobile access (with rates as low as Rs. 15 per ($0.23) GB of data) and several ways for people to buy apps – including gift cards attainable in small denominations from offline retailers and the option to pay with cards, agenda wallets and along with your carrier’s bill – makes this a great time to get started architecture a affection app.

Needs, challenges and opportunities

Google estimates that about 500 actor people in India will come online via smartphones by 2020. That’s a massive opportunity, but as Anandan acicular out, the majority of those people will be from lower income groups. As such, it makes sense to think about analytic hard problems in a way that makes sense for that type of admirers – as against to only attractive to carbon luxury casework attainable in developed countries. It might seem obvious, but as an example, Anandan noted that there aren’t many companies arrest the massive botheration of air abuse in India. That, along with sectors like apprenticeship and healthcare, will boom when more people come online over the next few years.

He added that among those users, accomplishment in local languages will be much higher than in English. They’ll also likely buy phones with less accumulator and memory than today’s exceptional handset buyers will be used to.


With that in mind, he brash developers to think about optimizing their apps to work in languages other than English, and after acute plenty of processing power, accumulator and reliable connectivity to function.

He also emphasized the need to build high-quality apps that people will want to keep on their phones. Uninstall rates on Android are as high as 90 percent, and about 50 percent of 1-star rating reviews in the Play store acknowledgment adherence issues and bugs. If you want your artefact to survive, you’ll have to aim for a hassle-free experience.

Lastly, Anandan talked about the accent of experimenting with altered ways of monetizing apps early on, instead of absorption solely on growing an admirers with an absolutely free product; it can take time for people to begin converting from users to paying customers.

Google lends a allowance hand

Google has been advance money and energy into making Android more attainable to users in developing markets, with efforts like Android Go, an optimized adaptation of the OS that’s acceptable for low-end devices. There’s also a bunch of new tools for developers to test apps in the Google Play Console.

The latest action in this regard is Google Play’s Made for India program, which lets devs self-nominate their locally built apps to be evaluated by the aggregation and showcased in the app store if they’re built to world class standards.

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