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Reuters built a ancestor for automatic news videos using Deepfakes tech

The Reuters news aggregation and an AI startup named Synthesia today apparent a new activity they’ve partnered on that uses Deepfakes-style technology to accomplish automatic news letters in real time.

Designed as a proof-of-concept, the system takes real-time scoring data from football matches and generates news letters complete with photographs and a script. Synthesia and Reuters then use a neural arrangement agnate to Deepfakes and prerecorded footage of a real news anchor to turn the script into a “live” video of the news anchor giving up-to-the-second scoring updates.

Credit: Reuters

Credit: Reuters

The big idea here is that you could have, for example, ten or twenty altered “live” videos alive that accompanying showed the same “person” announcement real-time scoring updates for altered antic events.

Reuters was quick to point out that this is just a ancestor and not necessarily a affection it advised to implement. The company’s global head of artefact and core news services, Nick Cohen, said in a statement:

Reuters has long been at the beginning of exploring the abeyant of new technologies to bear news and information. This kind of prototyping is allowance us to accept how AI and constructed media can be accumulated with our real-time feeds of photography and advertisement to create whole new kinds of articles and services.

But the implications for the tech – bold it can affected the clue artifacting that plagues most common Deepfakes-style use-cases – could be huge. Aside from news coverage, it’s easy to brainstorm airports full of monitors bold the same face giving updates for flights from altered airlines, or any number of on-demand video afterlight casework tailored to specific geographic areas.

On the flip side, we could be headed appear a dystopia where the clever use of AI and a face that people can trust becomes the primary chief factor in whether the accepted public considers article fake news or not – “The AI anchorman said it” will become the future’s adaptation of “I read it on Facebook.”

That might sound far-fetched, but lets not forget that Hollywood spent decades paying one person to do the vast majority of annotation work for its movie trailers because consumers consistently showed that they were more likely to get aflame for a film if they heard Don “In a world….” Lafontaine’s voice.

Abject horror at the anticipation of living in a future where altruism and AI are duplicate aside, this represents a absolute use-case for Deepfakes tech. In tandem with the right adaptation services, this kind of tool could be used to accomplish emergency video letters to places where accent barriers in both spoken and accounting communications might contrarily complicate the quick broadcasting of information.

Published February 7, 2020 — 19:31 UTC

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