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3 important advancement tech trends from CES2021

  • Tech
  • Consumer Electronics Show
  • mobility
  • All-electric range
  • Autonomous driving

3 important advancement tech trends from CES2021

Polestar accelerates the shift to sustainable mobility, by making electric active irresistible.

CES went agenda for attainable affidavit this year. I missed the afterlife associated with aimless up and down alleys of startups and abnormality around accumulated booths. It was much more difficult to feed my concern and ascertain abrupt products, services, materials, partnerships, or old friends, all online. However, I did not miss having achy feet at the end of the day! All in all, I missed the live version.

After advertisement on advancement and autotech at antecedent CES exhibitions (2017, 2018, 2019, 2020), I am happy to share what drew my absorption this year. The unique format admiring fewer than half of last year’s exhibitors, i.e. 1960 vs 4500. The better cohorts came from the USA (569), Korea (341), China (203), and France (135). Admitting 170,000 people abounding last year, I assume more people were able to take part this year, which is a good thing. The agenda venue will remain attainable until February 15 for agreeable viewing.

This year’s main mobility/autotech topics were agenda cockpit and in-cabin experience, electrification, and free driving, although to a lesser extent.

Digital cockpit and in-cabin experience

The best analogy of the agenda cockpit trend came from Daimler. The immersive MBUX Hyperscreen, which will be first featured on the Mercedes EQS, will absolutely give Tesla Model S’ 17-inch center affectation and Porsche Taycan’s 4-display set-up a run for their money. The 56-inch single, curved piece of glass almost runs pillar-to-pillar and hosts specific OLED displays zone in front of the driver, as well as the front commuter and in the center. Perceived affection seems amazing (video).

MBUX Hyperscreen
MBUX Hyperscreen. Source: Daimler

An 8-core CPU will ascendancy drive and abundance appearance with the abetment of AI. The “co-driver display” offers a broad array of options and the adeptness to share agreeable with rear passengers. For safety reasons, this affectation will allegedly be deactivated if the driver peeks at it, thanks to a camera that monitors their eye gaze.

Augmented Reality associated with a Head-Up Affectation (HUD) also made the show, after being alien on VW’s afresh launched  ID.3.  Panasonic presented its own version. In both cases, computer vision and object allocation are accumulated with aeronautics input and the HUD to activity advice and safety-critical information in front of the driver. The abbreviating cost of HUDs, the accretion availability of the raw data, and accretion power should make this affection almost all-over in a few years.


Sony surprised us last year when they alien Vision-S Concept, a battery-electric sedan that leverages the company’s broad range of tech. If most people had any doubts as to Sony’s real intentions, this should no longer be the case. The company doubled down, assuming road testing as well as presenting their partners. These include Magna Steyr, Bosch, Valeo, Continental, ZF, Vodafone, HERE, AIMotive, and more. It is hasty that all the suppliers are European.

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Sony’s Vision-S Concept. Source: Sony

This recent advertisement demonstrates Sony’s austere resolve. Could this new angle make the brand cool again? It comes within weeks of commensurable news or rumors apropos other tech giants’ forays in the advancement space. This recent news and rumors accompanying to Apple’s ambiguous Titan car project, Amazon’s Zoox robotaxi, Alibaba’s (China’s Amazon) Zhiji/IM EV JV with SAIC, or Microsoft’s accord in GM/Cruise’s $2B round.

These moves by able and rich tech companies add burden on bounden OEMs and suppliers. It forces them to advance their transformation appear electrification, digitalization, and advancement services. By the way, a centerpiece of Bosch’s press appointment was its reorganization, bringing its 17,000 compute HW and SW assets in a new Cross Domain Accretion Solutions unit. We should expect this to turn into a powerhouse.

On the electrification front, I would highlight the JV appear between Magna and LG Electronics to accomplish e-motors, inverters, on board chargers, and e-drive systems. LG will accord their electrical/electronic capabilities, architecture on the acquaintance acquired on the Chevy Bolt EV and Jaguar I-PACE, admitting Magna will bring their software, systems integration, and accomplishment expertise.

GM’s eVTOL concept. Source: GM
GM used CES to acquaint a Cadillac shuttle abstraction and an eVTOL concept — other OEMs such as Hyundai or FCA (now Stellantis) are investigating Urban Air Advancement as well. The aggregation also appear the conception of Brightdrop, a new entity committed to cartage and casework for deliveries, a space adeptness a deep transformation. EV600 is a bartering van with a 1t burden and a 250-mile range, leveraging GM’s Ultium array tech. GM also alien Ultifi, a chump portal/app to manage your vehicle, buy new appearance & services, ascendancy OtA updates, etc. This seems to carbon Tesla’s well-designed app and chump portal.

Autonomous Vehicles

There were fewer announcements on the free active front than in the last couple of years. Mass deployment of AVs is conceivably a decade away. Yet, a wave of absorption — the last sign being Aurora’s recent accretion of Uber ATG — accumulated with massive allotment rounds by the big players enables the latter to access the pace of full driverless pilots by the likes of Waymo, Cruise, or AutoX.

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Mobileye’s Next-Gen Subsystem LiDAR-Radar. Source: Mobileye

During CES, Mobileye announced the development of a new LiDAR system-on-chip (SoC), leveraging the adequacy of its parent company Intel. With this product, which will be part of the company’s camera-first sensor suite, Mobileye anticipates they will have a Level 4 system at a cost accordant with broad chump demand by 2025. In the meantime, the aggregation will deploy AV pilots in Tokyo, Shanghai, and Paris besides its accepted cities (Tel Aviv, Munich, and Detroit). These deployments can reportedly happen in 2 weeks by 2 people.

Separately, GM announced they will deploy Super Cruise to 22 cartage by 2023. Well-perceived on Cadillac CT6, the Level 2 band-aid will be used next on the CUV adaptation of the Bolt EV. GM continues with its double paths to full autonomy, educating the public with the more widely broadcast Level 2, and cutting beeline to Level 4 with Cruise.

If you are absorbed in learning about CES 2021 beyond autotech and mobility, I acclaim Olivier Ezratty’s CES report. It is as agreeable as always even in this beneath adaptation (in French).

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Published February 1, 2021 — 18:00 UTC

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