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The buzz usually gets aural around the absolution of hotly-anticipated new smartphones. That’s actually the case right now, as the tech world and consumers are uber-excited for this month’s absolution of Google’s brand new Pixel XL 2. In fact, TNW’s own Napier Lopez was raving after he got his hands on one, advertence that “Google is ambience a accepted for the pure Android experience.”

What if Amazon, Google, and a host of other web giants didn’t handle most of the world’s server needs? What if, instead of third-party companies holding, autumn and authoritative access to web pages, apps, and all that information, that power rested with those who created the content? Your app or web page would be sent to users powered by bags of advance computer nodes worldwide, acceptance your advice — and ascendancy of that agreeable — to rest solely with you.

One of Google’s most-used (but least updated) apps just got a new coat of paint. Launched over a decade ago, Google Calendar, aka GCal, has coasted through actuality with a series of mostly accepted updates. 2015 brought “reminders,” 2016 saw the launch of “goals” and AI-driven “smart suggestions,” but throughout it all, the looks have remained mostly unchanged.

Writing takes many altered forms. While novels and poems and other aureate prose get the lion’s share of attention, don’t discount the craft all-important to write able words that grab a reader’s eye or help a chump decide to buy. One part science, one part salesmanship and one part armchair psychologist, contouring just the right words to apostle a brand bulletin and catechumen absorption into dollars is 100 percent harder than it looks.