Today’s operations crave more absolute stores of information, most of which deals abnormally in the human behavior of consumers or centralized teams. To truly accept a product’s performance, for example, companies must know how many people buy it, how they use it, and what the accord is—good or bad. Of course, that’s merely a basic illustration, as much more robust stores of data are all-important to inform decisions and events.

Unfortunately, the acceptable methods for acquisition all of this advice are costly, time-consuming, disengaging and are often accountable to bound pools of participants. As an answer to this problem, many organizations have begun sprucing up or making their data-collection processes more agitative and more engaging.

Gamification is one way to do that. Gamification, in general, has made a lot of waves lately in the action world. The entire gamification market is accepted to grow 200 percent to a total of $11 billion by 2020.

Mobile games and apps, specifically, pose an accomplished befalling for companies to gather the advice they need, not just from accommodating people but also from a huge pool of participants. The entire acquaintance of a game or app can be advised to specialize in assorted forms of research.

To accept why it’s such a advantageous option, one must accede the history of the mobile games and gamification ecosystem.

The rise of mobile games and the freemium model


Mobile games have existed for as long as, well, mobile devices. They allow people—specifically mobile users—to absorb themselves while on the go.

The beauty of mobile apps and games is that you can use them anywhere, and most accommodate a analeptic and play structure. Take Candy Crush, for example, an abundantly accepted Match-3 type puzzle game. You can play it in short bursts while cat-and-mouse for the bus, on a break at work, or during commercials while adequate at home. This makes it both more attainable and more likely that people will jump in and play.

Games, in general, have always been popular, abnormally among adolescent demographics. But there are several mainstays to thank for the massive assurance levels that mobile games are able of accumulation in today’s market. Titles such as Angry Birds, Candy Crush Saga, Flappy Bird, Clash of Clans, as well as many others have all made a cogent impact on how the public views and participates through mobile games.

More importantly, many of these titles helped to acquaint the world to the freemium model. It is a action that involves accouterment a game for free, yet monetizing it through other means such as ads, in-app purchases (IAP) and data collection.

Data accumulating is one aspect of monetization that most people apprehend exists but don’t fully accept how it works. An app or game is delivered free to boost the acknowledgment it has and acquaint the acquaintance to a larger audience. In the background, it both collects and analyzes admission user data that can be leveraged several ways. It’s not just about affairs data to other providers and abeyant parties—it’s more about accession the advice to inform future accomplishments and services.

But gamification is hardly altered than mobile games altogether. It involves affective participants to engage more with the help of game-related mechanics and infrastructure. The important point is that it doesn’t necessarily absorb a game. What you do enhances or improves upon absolute processes to inject fun, garner assurance and advancement the accepted experience.

For example, a survey app might allow users to earn points for accommodating in assorted polls. These points accord to a leveling system where they level up a appearance or profile. For each level gained, they earn absolute rewards. It incentivizes the entire action and accordingly increases the likelihood of people not only accommodating but also continuing to do so. Perpetual assurance over an continued period is not easy to achieve, but gamification can help change that.

Dealing with aegis concerns

As with all things, however, there’s a matter of agenda aegis and aloofness when it comes to the entire infrastructure. Like mobile games, gamified applications and systems must be secure enough to keep the data protected.