On Sunday, the Indian government issued a new set of guidelines that might bring much-needed relief to businesses that are adversity due to the coronavirus pandemic. These guidelines will allow ecommerce companies to bear non-essential items such as mobile phones and laptops.

India used a color-coding system of Red, Orange, and Green to announce the severity of the coronavirus beginning in assertive areas of the country (Red being the worst affected). According to the new guidelines, Red and Orange zones are added disconnected into ascendancy and buffer zones by local authorities. While ecommerce companies won’t be able to bear essentials to ascendancy zones, they will be accessible to accomplish all their orders in other areas. 

In a statement, Amazon said that this will give a boost to 600,000 retailers on the company’s platform:

Amazon welcomes the latest notification from Government of India as it enables ecommerce to bear a wider alternative of articles while advancement the tenets of safety and social distancing. This will give a fillip to the 6 lakh retailers and MSMEs (Micro, Small and Medium Enterprises) on our exchange and help revive bread-and-butter action more broadly.

A Snapdeal agent said that the aggregation is ready to start application barter all across India:

We are ready and able to now start confined barter all across India – in red, green, and orange zones – by accouterment them access to the entire alternative of millions of products. 

Walmart-owned Flipkart is also set to resume operations. In a statement, the aggregation said it’s alive with sellers across India to help them resume their business:

We acceptable the efforts by the governments at Center and States in progressively charting out a lockdown exit plan and acceptance e-commerce to serve the consumers with their varied artefact needs in all the classified zones, except ascendancy zones. 

We are alive with lakhs of MSMEs and sellers across India to accommodate them with connected admonition and help with their business readiness. Our seller abutment team is accouterment on-ground abutment to sellers to help them resume operations apace and make articles accessible for the consumers in this time of need.

India ordered its first lockdown on March 25, and have airy some norms in consecutive lockdowns. On May 4, the country accustomed Amazon, Flipkart, and other ecommerce firms to bear non-essential goods, but with assertive caveats. However, the new guidelines issued over the weekend will open up most of the country for sellers and ecommerce companies alike.

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