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(See also: How Retailers Fight Back Against Shoppers Who Use Them As Showrooms)

Online retailers like Amazon and EBay track user activity to personally tailor their approach to each individual. Corey Capasso, president of the New York retailer Nomi, tells the NYT that the new wave of real-world customer tracking is "literally bringing the Amazon experience into the store."

Image via fair-use screen capture of NYT video


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