Apple is affairs a Samsung by using ‘dark’ tweets to remind Cheep users about its accessible event. Much like Samsung did back in February, Apple is responding to letters through paid Cheep announcement (or this trick) — a move that keeps the tweet from actualization on its own timeline.

If you retweet this tweet — which doesn’t exist, apparently…

You’ll get a admonition ‘shortly before’ the September 7 event. You know, in case you forgot that new iPhones were coming.

It looks like this:

It doesn’t, however, appear on Apple’s timeline.

It’s a ghost town:


If the tweet itself looks familiar, that’s because you’ve apparently seen it before. Only, for Apple’s attorneys rival, Samsung.