GoGoGrandparent started with a simple goal: to make Uber attainable to seniors. According to Pew Research, only 27-percent of those over 65 had a smartphone (as of 2015). After a smartphone, as you may have gathered, acclimation an Uber is, or at least was, impossible.

That’s where GoGoGrandparent came in. Founders Justin Boogaard and David Lung created the aggregation after the former’s grandmother wanted to hail an Uber, but couldn’t after a smartphone. The wheels started turning, and collectively, the two strung calm a scheme using a phone abettor system that could book Uber rides for seniors — or others after a smartphone.

If that sounds like a taxi, you’ve got the right idea.

In 2016, Y Combinator funded the startup, while praising the founders for “solving an important botheration for an aging population.” And it did solve a problem. But did it solve it ethically?

GoGoGrandparent accuse a $1.80 “concierge fee” on top of a 13-percent agency per ride. It’s apparently still cheaper than a taxi, so seniors are none-the-wiser. The startup provides a service, so the fee is less ambiguous than the accent on the company’s website, accurately this:

Who are the drivers?

We work with Uber & Lyft to ensure that you can get affordable rides within 15 minutes. GoGo operators communicate, screen and adviser rides to make sure every ride completes safely and successfully.

The annual is misleading, if not clearly false.

GoGoGrandparent has no way to “screen” rides aside from blockage driver acknowledgment ratings after it’s ordered one. Boogaard seemed afraid to busy on the claim after Motherboard asked, advertence the aggregation only monitors trips on the Uber app.

This brings about addition problem. Ecology rides from within the app doesn’t annual for in-ride route changes or detours. GoGoGrandparent couldn’t tell the aberration from a kidnapping and a cartage detour while ecology the app remotely.

And then there’s the issue with Uber’s drivers.

Many are being asked to accomplish added tasks for the same pay. Uber drivers who have completed Uber’s UberASSIST affairs score a larger allotment of the ride total for commutual the same tasks (85-percent, as against to 75)

And as a cherry on top, no one can figure out if this is absolutely legal under Uber’s Terms of Service. Boogaard claims to have “met with and spoke with Uber,” but wasn’t accessible about specifics. He compared it to other companies that made use of UberCENTRAL — a accomplice dashboard that allows third-parties to hail rides on behalf of others — but GoGoGrandparent doesn’t have an annual with UberCENTRAL, according to Motherboard.

Boogaard and Lung (which absolutely doesn’t sound like a law firm) may have had the best of intentions with their company, but it’s clear there are a few problems. It also makes you wonder why Uber doesn’t just tackle the issue anon by accouterment some sort of call-in number.

Granted, the idea doesn’t scale as well as an app, but automation could do a lot of the heavy lifting.

For now though, GoGoGrandparent is the best band-aid to a botheration most of us apparently didn’t apprehend existed.