A new ad-blocking technology could mean agitation for online publishers.

Developed by advisers at Stanford and Princeton, this ‘undefeatable’ ad acquaintance breaks from the norm and detects ads much like humans do: by attractive at it. Typical ad-blockers scan a page’s source code attractive for signs of ads. It’s able in most instances, but the technology isn’t absolute and can be baffled to show ads — or “please accede whitelisting this site” pop-ups.

The new tool, Perceptual Ad Blocker, finds ads the way humans do: by looking. Instead of account HTML markup or tags, the system looks instead at the agreeable independent on the page. Arvind Narayanan, one of Perceptual Ad Blocker’s creators is confident in the technology:

Most antecedent discussions have affected that this is a cat-and-mouse game that will amplify indefinitely. But in a new paper, accompanied by proof-of-concept code, we claiming this claim. We accept that due to the architectonics of web browsers, there’s an inherent aberration that favors users and ad blockers. We have devised and prototyped several ad blocking techniques that work radically abnormally from accepted ones. We don’t claim to have created an dogged ad blocker, but we analyze an evolving aggregate of abstruse and legal factors that will actuate the “end game” of the arms race.

Currently, the proof-of-concept is being tested as a Chrome extension. In an attack to avoid the ethical quandry that comes with ad-blocking tools, the advisers have absitively not to enter the fray — at least not yet — and instead prove it works by displaying ads with anecdotic text.