Pornhub is about to show the world the real impact of net neutrality by hitting internet users where it hurts: their porn burning habit. The aggregation joins Amazon, Reddit, Mozilla and others in the ‘Battle for the Net’ beef set to take place on July 12.

While Pornhub charcoal non-commital on what absolutely it’ll do during the protest, CEO Corey Price told it could apparatus a loading icon that shows the arrest users would face if broadband companies implemented internet fast lanes. Price said:

No one in the porn industry ever yells ‘slower, slower, slower. We’re much more acclimatized to ‘faster, faster, faster.’ Here at Pornhub, we want to keep it that way.

Should Pornhub advance with the loading icon idea, expect a lot of pissed off internet users. But suck it up, it’s for the greater good, and it’s far better than the alternative.

Current FCC chief Ajit Pai and bourgeois assembly are dead-set on rolling back Obama administering protections that adapt the internet as a utility. Should these protections be stripped, it becomes a affray that leaves telecom companies like Comcast and Verizon to decide what’s fair. And many predict this will come with internet fast lanes set to give best analysis to telecom-owned sites — like Hulu, a account partially owned by Comcast. Current rules anticipate companies from giving best analysis to any site, let alone theirs.

The protest — organized by , , and — takes place five days before the first borderline for comments on the FCCs angle to kill net neutrality protections.

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