There’s always been place for robots in Hollywood, but these days they’re advisers as often as props. AI is acceptable an more important part of Tinsel Town’s behind-the-scenes dynamic. In the future it very well may be the chief factor in which films get greenlit for production.

Production companies and Hollywood studios are more axis to AI companies such as Silver Logic Labs (SLL), which use AI to gain customer insights that were ahead absurd to get. These companies, and Hollywood through them, accept that people who fill out surveys aren’t always truthful. Through the use of apparatus acquirements that analyzes footage of people watching a film or clip, SLL can actuate how people absolutely felt about a movie or a authentic scene.

These insights  have proven to be far more authentic and useful in admiration box office success than acceptable Q and A sessions.

But, often, by the time arch photography has begun on a movie (meaning its already been given the green light) it’s too late to actuate whether audiences are going to acknowledge absolutely or not. Sometimes it’s pretty easy to tell a movie is going to do well: nobody needs an avant-garde apparatus acquirements algorithm to tell them the next Star Wars film is going to do well worldwide.

However, every once in awhile things don’t go so well (“Waterworld” anyone?), and when a movie bombs people can lose their careers. And that’s where AI like that created by ScriptBook comes in. Sometimes a movie can thrive or fail based on how good its cine is.

According to the company’s website, it’s able to actuate the box office for a movie by simply agriculture it a script:

Using only the film script as input for our analysis, we predicted that “Passengers” would earn $118.1M at the US box office. Box Office Mojo appear that “Passengers” earned a total of $100M at the US box office.

There have been plenty of movies greenlit based on annihilation more than a script-read, but the people who make those decisions don’t always get them right. AI has better odds because, in essence, it’s doing the same thing we do: taking what advice it has and making an accomplished guess. The aberration is, AI can bethink the box office gross for every single movie ever made when it makes its predictions.

It’s not adopted to brainstorm a future where people pitch screenplays to an AI instead of abominably cornering Hollywood elites while they’re on vacation and allurement them to look at your analysis for an erotic abstruseness based on the life of Mrs. Pacman.

Read next: Review: RHA's newest headphones are affordable, competent earbuds for the gymrats among us