The Consumer Electronics Show (CES) in Las Vegas is currently assuming off the better new innovations in tech — but allegedly draws the line this year at a accurate apparatus of pleasure.

The Osé massager, created by a aggregation called Lora DiCarlo, purports to be able to give a hands-free attenuated orgasm through the use of microrobotics advised to mimic the movements of a human partner. Even those of you who currently have a death grip on your pearls have to admit its a alluring use of robotics, and I’m sure there’s at least one of you aptitude closer to your screen with a hand on your chin saying, “tell me more.”

The Osé was up for, and allegedly granted, a CES Addition Award in the robotics category. Yet CES didn’t allow the aggregation to keep the award, admitting it apparently going through whatever pre-award vetting action is in place. According to Lora DiCarlo, a month after the award was given, it accustomed a bulletin saying the award was being aloof and the aggregation wouldn’t be accustomed to display at CES.

The aggregation says the Consumer Technology Association (CTA), the alignment behind CES, cited a assertive rule saying “Entries deemed by CTA in their sole acumen to be immoral, obscene, indecent, abusive or not in befitting with CTA’s image will be disqualified.”

“Immoral?” “Obscene?” Speaking in my accommodation as a adventuresome woman, I feel mildly insulted. But even behindhand that, it seems a bit inconsistent with CES‘s past (and current) accord with sex toys and agnate products.

When we accomplished out to the CTA, we were told: “The artefact does not fit into any of our absolute artefact categories and should not have been accustomed for the Addition Awards Program. CTA has announced this position to Lora DiCarlo. We have apologized to the aggregation for our mistake.” But this is far from the first sex toy or apparatus of amusement shown on the floor at CES, acceptation the bickering rings just a bit hollow.

As acicular out, the show has opened its doors to sex articles in the past, even anniversary addition toy in 2016 with the same award it rescinded from the Osé. Just last year, a aggregation called ARTGASM displayed an art arcade based around the orgasms of users — via the medium of a vibrator, no less. So acutely sex articles are acceptable on the floor of CES, but they aren’t acceptable for addition awards (this year)?

Lora DiCarlo CEO Lora Haddock claimed this was part of a larger basal issue with CES and its attitude appear female-based articles and companies, pointing out the show consistently hosts sessions of VR chicanery which male attendees can make use of in public. She asks, in an open letter to the CTA, “Why is CES threatened by empowered women and the articles that empower them?”

We’ve accomplished out to Lora DiCarlo for more advice and will update this story if we accept comment.

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