It seems that Apple is quite adequate its foray into the ball industry. After ablution its Apple TV alive account with some high-profile shows, the aggregation has now appear the Apple Music Awards.

The awards are a mix of choices from editors and experts and the number of streams on Apple Music platforms. While , and, awards are picked by a jury,  and are picked by data.

The aggregation has already appear winners which accommodate names like Billie Eilish, Lizzo, and Lil Nas X. The iPhone maker is captivation a show at the Steve Jobs Theater tomorrow where Eilish will perform.

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Apple abundantly hosted the Apple Music Anniversary (formerly iTunes Music festival) from 2007 to 2016. It’ll be arresting to see if the aggregation brings back live shows in some form with these new music awards.

Apple Music’s adversary Spotify is also captivation its own award show in March 2020 in Mexico City. However, unlike Apple’s partially jury-based awards, it has opted to rely absolutely on user data.

The Cupertino-based company’s senior vice admiral Eddie Cue said in an account in June that the alive account now has over 60 actor subscribers across the world.

While Apple is acutely blame appear casework to abatement its assurance on accouterments to accomplish revenue, it’s also trying to authorize itself in accepted ability as more than just an iPhone, iPod, or Airpods maker. With new TV shows and Music awards, it seems the aggregation hopes to become a part of the pop ability chat in a altered way.

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