For all the flack the elder generation’s taken as of late, it turns out that millennials and Gen Z-ers are more likely to sell their data for a few bucks than boomers are.

This is according to analysis appear by TheBestVPN, a basic clandestine arrangement annual provider. In a recent study titled “Putting a Price on Privacy” advisers surveyed 1,002 people to actuate their views on claimed data and privacy.

Respondents were asked if they’d ever advised affairs their data, how much they anticipation assertive types of data were worth, and whether they took any steps to assure their aloofness or data.

On the plus side, nearly 94 percent of all respondents said they did take steps to assure their data. But, on the abrogating side: more than half of those people just meant they used passwords and afflicted them from time to time. Only 48 percent used two-factor affidavit and only 18 percent used encrypted messaging services.

It gets worse. Of those surveyed, few give a crap about attention their alone identifiable data. Check out this chart about what data people care about (and are thus more likely to protect):


We might think it’s okay to share our photos, location, and employent data with the world because social media networks have made the globe our neighborhoods – and why not share the public facing parts of your life with the public? But when you play fast and loose with your medical data, government records, and web-browsing data you’re accouterment bad actors (and the good ones with bad terms of service) with aggregate they need to aggregate your entire data contour with apathy for your consent.


Around one-quarter of those surveyed – 250 people, give or take – would sell their driver’s authorization or fingerprints? Incredible. I know we’re out here affairs plasma and sperm just to pay our cell phone bills up long enough to post the next GoFundMe appeal to cover our insulin costs, but people: don’t sell your identities.

However, let’s not lose sight of the big annual here. We’re not just talking about character theft, it’s also a matter of accustomed vigilance. As the survey’s authors write:

Many alternate at the idea of “selling” their data, but we give our data away every day. Besides arcade programs, we use our email addresses to sign into apps and software all the time. Over 40% of respondents banned to sell their email addresses, but many don’t bat an eye when websites ask addition to create an annual by signing in with their email.

Other insights gleaned from the survey were that, among those who’d accede affairs data, people believed the going rate for a social aegis number should be about $10,000 US. That sounds about right, but it’s absolutely $9,998 too high.

There aren’t any black market sales reps continuing by to talk you through affairs your identity. Someone’s just going to swipe it from a list of hacked abstracts and sell it along with 50,000 others at a exceptional abatement to a aggregation who uses them in bulk.

And that’s why the fact that the report says among those surveyed, people in their 20s were likely to sell their data, is terrifying. The most tech-savvy bearing may also be the least secure one — this doesn’t bode well. Let’s all do better starting now.

For more advice check out the full report here on TheBestVPN’s site.

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