If there’s ever a active theme for Super Bowl adverts, this year’s was electric vehicles.

The advertisement breaks in the NFL’s Super Bowl garner almost as much absorption as the main event. With around 100 actor viewers, Super Bowl ad spots are some of the most advantageous — and big-ticket — money can buy.

We’ve seen iconic spots from the likes of Apple, Coca-Cola, Volkswagen, Budweiser, and more over the years. Take note, you won’t find any local double ceramics companies announcement here, it’s only big money, multinationals. And this year, four big name car manufacturers blame their accessible EVs stole the show; and the headlines.

The likes of Audi with its e-tron SUV, Porsche with its all-electric Taycan sports car, Ford with its Mach-E Mustang crossover, and of course, GMC with its Hummer electric pick up graced screens during this year’s Super Bowl.

GMC brings back Hummer as electric vehicle

You’ve apparently heard that GMC is resurrecting the Hummer as an all-electric pickup. One that’ll reportedly do zero to 60 in a affective time of three seconds, and have enough torque to tow the moon out of orbit. No? Check out the ad:

GMC didn’t really give much away, other than the estimated top line specs of the new Hummer. So we’ll have to wait a little longer to get the full scoop.

Taking on the Taycan

Porsche on the other hand, shot an busy advert called “The Heist” which appearance an absurd not to be attempted at home car chase. It all starts when an electric Porsche Taycan is stolen from the Porsche museum. Naturally, the aegis guards all then steal Porsches of their own and set off in hot pursuit. Check out the continued cut.

Game of Frozen?

Audi went ahead and called on Game of Thrones star Maisie Williams to star in its ad for its e-tron SUV. In the ad, Williams takes to an e-tron to drive out of a busy, congested, dirty, and attenuated city whilst belting out Frozen club-banger “Let it go.”

It’s not absolutely clear what Audi was accepting at using this song, but it seems the German marque wants us to let go of fossil fuels. The lyric: seems to point out that the world will get a bit cooler if we all start active e-trons? I don’t know, but here’s to hoping. Watch it below, and make your own mind up.

It’s a Mustang, but not as we know it

In some markets, Ford aired an advert for its Mustang Mach-E electric crossover; this spot was absolutely first aired last year. It sees self-professed car guy and actor Idris Elba give a activation speech among a swathe of roaring archetypal Mustangs about the new all electric Ford Mach-E. Watch for yourself here.

Sure, these adverts are absolutely advised to make us what’s independent within them. But given the cost and competitiveness of Super Bowl ad spots, it shows acceptable car makers are action big on their electric offerings.

Some analysts have said 2020 will be the year of the electric car as acclaimed marques assuredly start alms serious, well-equipped, and absolutely adorable electric cartage for the masses.

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