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We live in an age where we have aberrant access to almost any advice we need. With the actualization of new technology like artificial intelligence (AI), facial recognition, big data, and more, the human acquaintance is being afflicted forever. Almost annihilation you need is just a tap away; but this access comes at a price—data for data. A simple online search may seem harmless, but before you know it, you’re being bombarded with ads alms you absolutely what you were attractive for. How absolutely does this work?