Last week Toshiba’s move to sign a administration deal with Vuzix has decidedly absorbing timing; given the launch of Snap Inc.’s IPO.

As boilerplate businesses are accession up to capitalize on the booming aggrandized absoluteness (AR) market, could this be part of Toshiba’s abiding AR monetization strategy?

Vuzix expects to sell bags of pairs of smart glasses in its administration deal with Toshiba. The deal based on Vuzix M300 Smart Glasses will accommodate Toshiba with smart glass technology, this comes after the aggregation canceled its own line of smart glasses.

Vuzix’s glasses delivers a “hands-free” agenda world; its congenital HD camera records, stores, and plays back still pictures and video, along with abundant memory and wireless connectivity capabilities.

The glasses also have an chip head tracking and GPS system that accommodate apps with your area the administration and angle of your accepted view.

If we look back on 2016, it was the year aggrandized absoluteness became an actual reality. Pokemon Go took over the world last summer, creating a frenzy of players active around award the superimposed 3D creatures on their smartphones.

That same year Snapchat came out with its Spectacles – Willy-Wonka-esque artificial sunglasses with a congenital camera.

webrokMuch like Vuzix smart glasses, Snapchat’s spectacles are also advised aggrandized absoluteness glasses. If Snap’s spectacles get Vuzix’s technology behind them, the world of AR is about to get a lot more interesting.

Snapchat has a history of abolition the business like Facebook did to MySpace. Snapchat captured Gen Z’s absorption by alms an app where its users could abduction snapshots and short videos of their life, then dematerialization abrogation no trace behind. It bound gained added market share exploding to the reportedly 301 actor account active users it has today.

After a failed attack from Facebook to clone and access Snapchat, Instagram then stepped in to gain market share with its absolution of Instagram stories. With accretion antagonism threats from Facebook and Instagram, Snapchat has headed for disruption once again, this time by diversifying its business model from being solely a social media outlet.

Snap Inc. advised in its S-1 filing, that it’s a camera company, advertence that its future is beyond just the app and will double down on its captivation with its Spectacles artefact and the wearable technology industry.

So is Snapchat a social belvedere or camera company? The answer is, it’s both – and that’s where is the disruption will occur.

Snapchat filters affection serves as one of the first boilerplate applications we have seen of AR. Additionally, Snap, Inc. is one of the most arresting success belief in AR advertising, and its agenda asset overlays are one of its better acquirement streams right now.

As Snapchat heads into an antecedent public alms with an estimated value of close to $25 billion, the aggregation has accumulated AR ad patents around image acceptance and contextual ad adjustment and has built an automatic ad belvedere to accomplish more constant business acquirement as it moves forward.

Could Toshiba be gearing up to roll out next bearing smart glasses for Snapchat? No one can say for sure, but amid Toshiba’s administration channels and Vuzix’s proven technology, it would seem like a advantageous step in the right direction.