Microsoft’s livestreaming account is now Mixer, the Site Formerly Known as Beam.

In case you forgot about it, Mixer/Beam is Microsoft’s answer to Twitch and YouTube Gaming, a livestreaming account known for it’s acutely low-latency videos. The new name comes in the middle of a larger, site-wide rebranding.

The team behind Mixer chose the new name to reflect its new social focus:

We accept so much in the power of the belvedere and want to grow it in every major market around the world. Unfortunately, that wasn’t article we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service….how it brings people together.

Other changes accommodate the adeptness for up to four people to stream simultaneously. The Mixer Interactive development kit also allows streamers to set up admirers participation. One archetype Mixer gives is acceptance audiences to vote on choices while the banderole is arena a TellTale game.

Mixer takes the place of Beam on PC and Xbox One starting today. The iOS and Android apps have afflicted to Mixer, too.

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