Just over half of Americans (50.42 percent) who have used WhatsApp in the last six months are blind that it’s owned by Facebook. This, my friends, is a pretty high figure.

The analysis was agitated out by DuckDuckGo, the privacy-protecting search engine. The same survey found that 56 percent of Americans who had used Waze, the aeronautics app, in the past six months didn’t apprehend Google owned it.

Let’s have a look at a pie chart of the WhatsApp data, because who doesn’t love a pie chart?

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DuckDuckGo has agitated out a agnate survey before, award out that 57 percent of American adults were blind that Facebook owned Instagram.

First off, we need to take these allegation with a pinch of salt. While DuckDuckGo says “the demographic composition of [survey] respondents is adumbrative of the U.S. population,” there were still only 1,297 people asked. While this amount can bear some authentic results, I catechism just how absolute this level of survey is.

So should I care?

Definitely. Despite the low number of respondents, there’s an important catechism this data raises: should tech giants be forced to make it clearer that they own other social networks?

When campaigns like #DeleteFacebook – article kickstarted by the Cambridge Analytica story – are acknowledged and people move to, say, Instagram, should the affiliation amid the two be clearer? Or should we trust the public to find that information?

It’s not like Facebook is shying away from the fact it owns Instagram or WhatsApp. Its policy on data administration is there for people to find. It’s just not announcement it.

Of course, how much we absolutely know about what Facebook‘s doing with our data is questionable. You only need to look at the abandonment of one of WhatsApp’s founders due to (alleged) apropos about aloofness and user data to think there’s more going on beneath the surface.

There’s also the altercation analytic how many people absolutely care about data administration amid platforms. For example, of the 50 percent of Americans who didn’t know Facebook owned WhatsApp, how many of them gave a shit? It’s tough to tell.

It’s not an altercation I subscribe to though. Much like food must have allergens acutely labelled, social networks should openly acquaint their access to tech giants.

I don’t mean hidden away in the small print, but right out in the open. WhatsApp by Facebook. Waze from Google. It should be unmissable. The public deserves to know, even if they don’t care.