Instagram is acutely attractive to expand its Indian user base with abutment for Hindi. App researcher Jane Manchun Wong found this in a test adaptation of the app.

Wong posted screenshots of Instagram’s test adaptation assuming comments, settings menu, and contour all in Hindi. As per the screenshots, even the IGTV area is in Hindi.

The Facebook-owned social arrangement surely wants to allure more users in one of the better internet markets in the world. Instagram’s sister apps – Facebook and WhatsApp – already abutment assorted Indian languages. It’d be absorbing to see if Instagram changes its algorithm to show more Hindi agreeable for the Indian users. Facebook already shows local agreeable on its feed.

According to a report from Google and KPMG, the number of Hindi internet users will beat English internet users in India, by 2021. In September, Amazon launched its Hindi site to lure India’s next 100 actor online shoppers.

Many companies are ramping up their efforts to expand in India through local agreeable and accent abutment as their growth in North America is slowing down. Recently, Instagram’s rival Snapchat appointed its first controlling in India in an effort to grow its user base.

Read next: 5 acute acquaint abstruse from 2 years of architecture TNW’s tech hub