“I had a baby and I accomplished there was a couple of nights where I would find my babe attractive up at me and I would be attractive down at my phone.” This is what led science journalist, Catherine Price, to write her book How To Break Up With Your Phone, a practical, hands-on plan on creating a convalescent accord with your phone. Price will be speaking at our conference in May where she’ll be talking about her book and how to fix a phone addiction.

On average, people spend almost six hours on their phone everyday, be that consistently auspicious Instagram, watching amaranthine videos on Youtube, or browsing the web filled with absolute advice we’re absorbed to our phones, but it’s not all our fault.

“There is a subcategory of apps that are advised to addict us,” Price told TNW. “These are apps that make money off of burglary our absorption like Facebook, Instagram, dating apps, or news apps. Annihilation that’s free to use, you should be highly apprehensive of.”

Apps are advised to dispense our brain allure to make us stay on their belvedere for as long as accessible because that’s what allowances their bottom line. Everything you see on an app is a result of a human accommodation and is anxiously advised to keep you hooked for hours on end.

“The notification badge is a very specific shade of red, it’s an alarm color, it’s the color of blood, it’s a poisonous berry. It’s very advisedly chosen,” says Price.”They’re authoritative the way we live our lives. But the more we know about those artful techniques, the more we’ll be able to decide how we absolutely want to behave and how much ascendancy we’ll get, therefore, creating a convalescent accord with your phone.”

The science behind phone addiction

The first ever push notification was alien by Blackberry in 2003. This kind of notification was seen as a way for people to check their phone less. But today, the adverse happened, push notifications can be accustomed from almost every app whether that’s Facebook suggesting a “friend” to add, Pinterest cogent you addition saved your Pin, or Amazon saying you have items in your basket it feels absurd to escape the temptation, and that’s because it sort of is, according to science.

Apps like Instagram, Facebook, and Twitter dispense the dopamine system in our brains this is the actinic brains absolution when we acquaintance article deemed as worth doing again. “What many of us don’t recognize, is that this system is acutely accessible to being hacked by people who want to design articles that will hook us,” Price explains.

Price says the best affinity to accept phone addiction is through slot machines. The way apps accomplish and keep users coming back is the same logic behind slot machines, and it’s effective. Slot machines make more money in the US than baseball, movies, or theme parks combined. Some apps even carbon the action of affairs a slot apparatus lever with the “swipe to refresh” affection on apps like Instagram. This is a acquainted design choice, apps are now able of always creating agreeable with appearance like the non-chronological timeline, but the “swipe” action provides an accepted apparition of ascendancy over that process.

“This should be apropos to people because slot machines are widely advised to be the most addictive machines ever invented,” Price explained. “But if you accept the tricks that grab your attention, you can learn to have a convalescent accord with your phone.”

There’s a number of triggers that will get our brains to absolution dopamine and our phones absorb a lot of them. For example, dopamine is appear when we see bright colors on our screens or hear noises from our phones in acknowledgment to an action, like the “swoosh” sound when you send a text — basically, all the time.

“The better dopamine activate is the apprehension and the alternation of something, like blockage our phones. Obviously you never know what you’re going to find when you check your phone. It could be nothing, it could be article good, it could be article demanding our brains absolutely really like the unpredictability.”

Push notifications from apps like Facebook simulate the activity of social alternation to get you to spend more time on its belvedere but it’s retraining us to be easily distracted, like children.

Curbing your phone addiction

Luckily, there is a way to kick the addiction, which is abundant in Price’s book. “Identify your goal and figure out the parts you love about your phone and the things you don’t.”

“Secondly, start to pay more absorption to how and when you use your phone. It’s not accessible to change a habit if you don’t apprehend you’re agreeable in it.” Price added: “Try to catch yourself when you reach for your phone. To do this, I acclaim people putting a rubber band around their device so they think ‘why do I have rubber band around my phone?’ and then you realize, ‘Oh, I’ve just accomplished for it after defective annihilation from it.’”

Price believes we’ll never have a absolute accord with our phone: “But it’s about taking a step back to have a clear sense of what a advantageous accord looks like and catch yourself when you’re sliding off-track.”

At TNW 2019, we have a whole track committed to exploring the Future of Work and how it’s evolving with technology. If you’re absorbed in award out more about creating a convalescent accord with your phone, Catherine Price will be speaking on this track. Come join us in May!

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