Apple afresh scored the hottest free agent in AI when it managed to lure Ian “The GANfather” Goodfellow away from his highly-salaried perch at Google. His hiring indicates Apple’s placing a higher antecedence on apparatus acquirements technology. And it may tell us a little about the Cupertino company’s next big product.

Little is currently known about the affairs surrounding Goodfellow’s move from Google, where he worked twice with a stint at OpenAI in between, to Apple. Neither company, to the best of our knowledge, has about commented on the matter. Goodfellow accepted the move on LinkedIn last week, afterlight his page to reflect he’s now a “Director of Apparatus Acquirements in the Special Projects Group” at Apple. So what’s he doing there?

The low blind fruit

A safe bet would be to say he’s architecture a better free vehicle. And apparently not your boilerplate Tesla-Autopilot-type either. We know Apple is almost absolutely still alive on “Project Titan,” but it wouldn’t need Goodfellow to complete the development of a self-driving van. Could Apple be bringing on the big guns to create the next bearing of free vehicles, one that comes with Batmobile-ish summoning features?

The answer is definitely: yes, it could be. Goodfellow’s accurate ability lends itself nicely to the development of a agent that acts more like a assistant than a tool. Bethink those A11 and A12 Bionic chips Apple uses to admit localized apparatus acquirements on iPhone and iPad? They’ll apparently come in handy as a way of axis your Apple device into a key-fob for driverless cars.

Based on recent patent filings, the recent shake up at Apple‘s Special Projects division, and Goodfellow’s hiring, there’s a better than boilerplate chance he’s there to take Project Titan from testing phase to accomplishing phase. Since all we have at this point is speculation, it seems the best guess is that about amid 2020 and 2025 we’ll see Tim Cook (or whoever is at the helm) unveil the iPhone of free vehicles.

The accepted accord in the Apple rumors association seems to be that Project Titan will be a ride-sharing service. One book involves the conception of city-wide free agent networks that Apple barter can summon at dirt cheap prices (you don’t have to pay a driverless car a salary). If you can brainstorm Uber or Lyft at much cheaper prices, and automatically chip deeply in Apple devices, you can see how this could be a big deal.

Further speculation

Apple sometimes zigs when you think it’s going to zag. For example, Air Pods are a abruptness hit and most of us didn’t see that coming. Maybe a fully free agent that you can summon like the Batmobile is too accessible to merit a “but there’s just one more thing…” announcement. In that vein, Goodfellow could be there for AR/VR instead.

Apple is a big player in the AR scene, which means it also has at least some absorption in the VR space. Goodfellow’s GANs (and, other areas of expertise) could absolutely help create a better AR experience. Whether this would construe into accouterments like Apple Glasses, a headset, or a new software experience is anyone’s guess. But it’s at least somewhat likely that AR is the next big thing from Apple.

Other possibilities

Maybe he’s there to work on Apple Watch, addition artefact developed by the Special Projects group. This sounds a bit boring until you bethink that Apple Watch is currently saving people’s lives. Goodfellow’s work at the acid edge of deep acquirements analysis could aid in the development of added health and wellness functionality for the Apple Watch. Helping people live longer, convalescent lives is a pretty good source of job achievement – abnormally if you just happen to be abrogation a aggregation that’s had an ethically ambiguous last couple of years.

And, of course, there’s the achievability he’s a part of a amalgamation Apple‘s putting calm to advance article ground-breaking in its photography vertical. The iPhone is in a connected battle with top-tier flagships like Google’s Pixel to win the coveted best smartphone for picture-taking crown. Goodfellow’s GANs could potentially accomplish some advocate tricks with a decent camera and the iPhone’s Bionic chips.

Either way, if you weren’t paying absorption to Apple‘s AI administration before now’s the time to start. Ian Goodfellow joins Google’s former head of Search and AI, John Giarddianna, along with several other former Googlers at Apple.

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