In a awash pool of candidates, one ample from top to bottom with political icons and young upstarts hoping to unseat them, it’s time to put up or shut up.

The Presidential Acclamation is still more than 18 months away, but we find ourselves bound advancing on primary and caucus season. The first, in Iowa, is appointed for Monday, February 3. A month later there’s Super Tuesday, a single day smackdown with 12 primaries in 24 hours that could make or break a candidate’s affairs at taking on President Donald Trump (the presumptive Republican nominee) for a bid at the White House.

And while we could rely on sound bites from rallies, or accelerated debate with an MSNBC panel, we felt it was our duty to the American people, nay the world, to do a little sleuthing of our own, award out what we could about each applicant based solely on how they use Instagram.

You’re welcome, world.

Bernie is Mr. Popular…

Sen. Kamala Harris boasts an enviable 1.6 actor followers, followed by Sen. Elizabeth Warren (1.3 million) and former Vice President, Joe Biden (1.2 million), a man who hasn’t posted on Instagram in three months. None can analyze to the social media accomplishment of a 77-year-old left-wing from Vermont with great hair and an even better social team. Sen. Bernie Sanders is arch the pack with some 3.2 actor followers, more than twice that of number two, Harris.


Sanders’ team uses Instagram as a political weapon, confined up debunks to mistruths by the accepted White House administering and pointing out asperity in all corners of the country, and sometimes the world.

His feed offers an absorbing mix of agreeable types, from tweets (his own, mostly) and video, to charts and candids from the attack trail. Better yet, it won’t beat you. You can expect one to three posts per day, on average, each with bags of likes and shares.

… but maybe not for long.

For the most part, the top seven candidates (the four above, plus Beto O’Rourke, Sen. Cory Booker, and Marianne Williamson) have remained a near-constant in terms of total followers.

But the real action isn’t on the top of the list, it’s at the bottom. Since January, Pete Buttigieg, the mayor of South Bend, Indiana, has been on a tear. In just three months, “Mayor Pete” has skyrocketed from absolutely off the chart into the number seven spot.

And he’s not alone. Andrew Yang, the technologist of the group active on a belvedere of “human-centered capitalism,” whatever that means, has also seen an absorbing rise. Though, for Yang, his drive seems to have adjourned around the number 10 spot and he’s mainly captivation steady at this point.

Buttigieg though, a man who acutely came from nowhere, is one worth watching.

Sanders may be popular, but he’s not absolutely compelling

Though Sanders is assuredly accepted in terms of addict count, his assurance numbers are, well, not great. While the median would seem to sit about around four to six percent assurance — a figure acquired from the allotment of your total afterward that likes, shares, or comments on social postings — Sanders is near the back of the pack with just an boilerplate of 2.81 percent.

While Sanders seems to have some work to do here, he’s not absolutely the worst; that honor belongs to Marianne Williamson and her 0.87 percent assurance rate. Sanders, in fact, isn’t even the worst among the most accepted Democratic candidates. Harris (1.83 percent) and Warren (1.02 percent) aren’t absolutely lighting the Instagram world on fire, either.

Buttigieg is an Instagram assurance god

Now that we’ve talked about the worst assurance rates, let’s take a second to talk about the best. As I said above, the median is about near four to six percent — a Barack Obama level of engagement, if you will. Care to guess what Mayor Pete’s assurance allotment is?

Go ahead, I’ll wait. Take a stab at it.

If you said 17.37 percent, you’d be absolutely actual — and you should maybe buy a action ticket, just in case.

Buttigieg is a force to be reckoned with, besting not only the accepted pool of candidates, and by a lot — number two is Sen. Amy Klobuchar, at 6.25 percent — but even topping the efforts of addition social media superstar in the run-up to the 2018 Midterm Elections.

Alexandria Occasio-Cortez was both accepted and chastised for her use of social media in 2018, but ultimately it helped to make her a apparent face in the “new” left — acceptable her a seat in the House of Representatives in the process. And while AOC’s attack assuredly hinged on her absolutely millennial abilities to accouter social media, even she wasn’t as good as Buttigieg — though she was close (15.43 percent to 17.37 percent).

President Trump, if you were wondering, doesn’t even compare. Though he has the edge, by a lot, in addict count, his assurance numbers are a rather paltry 1.6 percent.

Old white men

There’s a truism in backroom that the needs of the masses are served by a scattering of old white men. That’s changing, of course; the 2018 midterms injected a much-needed dose of new blood into congress, affording a record 117 women their applicable seat at the accepted table — including two Muslims, a first.


We took a accumulative glass to each candidate’s addict counts, trying to find candidates with the accomplished allotment of female followers. It was a close one, with Marianne Williamson almost edging out Joe Biden for the crown.

Sanders, interestingly, has a nearly 50/50 split of male and female followers, while candidates Rep. Tulsi Gabbard and Yang acutely have more work to do if they want to reach women. Both audiences are in excess of 70 percent male.

But what about minorities?

This class offers few surprises. Latinos, like Julian Castro, tend to allure a large share of the latino interest. The black vote tends to veer toward Booker and Harris. Asians, unsurprisingly, like Yang.


Caucasians, well, they’re all over the place. If these numbers tell us anything, it’s that accepted white candidates need to make greater strides appear acceptable the hearts and minds of minorities.

Candidates like Buttigieg and Klobuchar acutely have some work to do in terms of alluring a more assorted group of followers. Both lead the pack in terms of having the whitest audience.

Age isn’t just a number

Ask anyone with a racist about and they’ll tell you that age absolutely plays a part. While unfortunate, the United States is teaming with individuals who grew up in a altered time, and aren’t so quick to adjust. Many lived through Jim Crow and race riots. Others fondly bethink periods where women’s rights were but an afterthought, annulment was a taboo topic, and being LGBT was a action only accepted by sexual deviants.


Much like your racist relative, age plays a part in voting behavior too. The rule of thumb is that younger voters tend to skew more advanced and accelerating while older voters tend to be more abstinent in their worldview.

The theory would seem to hold true on Instagram as well, with arguably the two most abstinent Democratic candidates — Booker and Klobuchar — alluring an older following. Both, along with Williams, have the oldest addict bases (on Instagram, anyway) of any left-wing candidate.

Uber-progressives like O’Rourke, Yang, and Sanders, on the other hand, have higher percentages of adolescent voters — those adolescent than 44, in this case.


In terms of fake followers — bot accounts, or purchased followers — there’s very little aberration among candidates. They all have fake followers, and it’s unfair to assume that they purchased them.


We did see a cogent aberration from the mean in two candidates: Yang, and O’Rourke, both of whom have decidedly more “suspicious” followers than any other candidate. We use suspicious, in this case, because it’s almost absurd to actuate if they’re absolutely fake after a manual review — and we’re not allocation through millions of followers to sort the fakes. Sorry.

Low-quality followers don’t stop at those that are fake or suspicious. All candidates have a cogent allotment of accounts that we’d allocate as “mass followers,” those that tend to follow many accounts in hopes they’ll gain a afterward themselves. In that category, we see Gabbard and Marianne Williamson run away from the rest of the pack.

Last, but not least, in terms of addict quality, what list would be complete after advertence the number of alleged influencers afterward each account? Marianne Williamson, for some reason, is head-and-shoulders above the rest of the group in this one. It’s not even close. Being Oprah’s airy adviser (we’re not making this up), might offer a clue there.

International appeal

Okay, we get it, this acclamation is for those that reside in the United States. But we started to wonder, who’s the most accepted applicant overseas? So, to blemish our aggregate curios itch, we found out.

And the answer might be a little surprising.

It’s Sanders. Sanders has accumulated a lot of absorption after his failed presidential bid in 2016. But what’s hasty is that he’s well ahead of Biden (1.1 actor all-embracing followers to 300k), the actual Vice President of the United States from 2008-2016. As name acceptance goes, I guess I found it a little abominable that a Senator who failed to win the Democratic choice in 2016 is more apparent than the person who held the second accomplished office in the United States for eight years.

But, what do I know?

Other names of all-embracing interest: Harris (400k all-embracing followers) and Warren (350k).

Who likes what?

Wrapping up, we anticipation it’d be fun to shed some light on the interests of those afterward the top candidates. This isn’t an all-embracing list, but here are a few of the other categories the candidates’ followers are absorbed in.

– 56 percent of Buttgieg’s afterward loves Art & Design.
– 47 percent of Harris’s afterward is absorbed in Beauty & Fashion.
– Biden and Booker share the top spot for the better allotment of those absorbed in Children & Family.
– Yang leads the pack in assorted interests, such as Music (51 percent of his followers), Entertainment (45 percent), and Cars & Motorbikes (32 percent).
– Warren’s followers like Clothes, Shoes, Handbags & Accessories (34 percent).
– Biden’s fans really dig pets (34 percent)
– Gabbard has the most sports fans (40 percent)
– Klobuchar’s fans are really into topics accompanying to their Home & Garden (38 percent)

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