It’s become absurd to scroll through Instagram after seeing a #sponsored post, altogether staged artefact photos, or an influencer affairs her own bathwater. The industry seemed unstoppable, but a recent study has appear that influencer assurance rates are advancing an best low

Littered Instagram feeds mean users are borer ‘like’ less than ever before. This  study by Mobile Marketer abstinent assurance with a like-follower ratio, or by the boilerplate number of likes on a post compared to the addict count. In 2019, the assurance rate for sponsored posts fell to 2.4 from 4 percent three years earlier. 

And it’s not just the boilerplate influencer disturbing to keep their followers absorbed in detox tea, the assurance rate beneath across the board in the past year. . For example, travel influencers, who about held the accomplished assurance rates, have seen an boilerplate drop to 4.5 percent this year from 8 percent in 2018 have we all accomplished a point where we’re sick of seeing Bora Bora travel pics on a Monday morning?

But your influencer dreams don’t have to end just yet as the study found that the less followers you have, the better your assurance is. Influencers with at least 10,000 followers have just 3.6 percent engagement, influencers with 5,000 to 10,000 have 6.3 percent, and influencers with just 1,000 to 5,000 followers have the accomplished assurance with 8.8 percent. 

But just because Instagram influencer assurance rates are plummeting, doesn’t mean the influencer reign is ending for good. There’s still new area for influencers to analyze including TikTok, a video administration belvedere that boomed in China before entering the US in August

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