After spending a few years doing pretty much annihilation of note with the site, Verizon’s offloading Tumblr to Automattic, the aggregation that owns WordPress. However, admitting the new management, the site allegedly won’t reinstate its NSFW content.

The reports Automattic bought Tumblr for an bearding amount. According to Automattic CEO Matt Mullenweg, the accretion is the priciest in Automattic‘s history, and the company’s also taking on 200 Tumblr staff members. Mullenweg claims to have been a adept Tumblr user (he does have a blog with some very admirable pictures) and doesn’t see it as a WordPress competitor: “It’s just fun. We’re not going to change any of that.”

Verizon bought Tumblr in 2017 when it acquired Yahoo, which bought Tumblr in 2013 for $1.1 billion. While the site does advance a fairly large and active accidental of users (disclosure: your author has a small Tumblr blog), it’s clearly failed to accomplish enough acquirement to absolve its purchase. Verizon began abutting other companies with intent to sell the site. According to , the amount is “nominal” compared with its aboriginal acquirement price.

Tumblr‘s fortunes appeared to take a swift abatement last November, when it made a arguable rule alteration banning lewd or pornographic agreeable from the site. It was done with good intentions, as images of child abuse had alike on the site, but it wasn’t very well-received. Given that Tumblr had long been known as a host for another and absolute forms of porn, including those more acceptable for women, it sparked an outcry from users.

Immediately users threatened a mass exodus, and many people began saving their NSFW agreeable elsewhere. It didn’t help that the algorithm advised to detect NSFW agreeable frequently caught innocent posts in its dragnet. Traffic to the site alone sharply, losing nearly 100 actor views in the afterward month.

But if you’re cerebration Automattic will about-face course on that rule, and reinstate the NSFW from before the arguable rule change. Mullenweg told  that they intend to advance the rule, and an Automattic agent accepted this to .

Meet the new boss, same as the old boss.

After the abuse ban, Pornhub Vice President Corey Price told  his aggregation was absorbed in buying Tumblr and abating its NSFW content. We have no way of alive how austere an offer it was, but I now want to visit the alternating cosmos where this occurred.