Google has become the latest aggregation to amend its access to political ads.

The internet giant has appear a crack down on political ads that limits advertisers from targeting ads based on voters’ political leanings or public voter records.

Outlining its new access to microtargeting of acclamation ads, the aggregation said it’s attached ad targeting to voters based on age, gender, and accepted area at the zip code level.

While ads based on an individual’s specific area or those with false claims will no longer be allowed, contextual targeting — i.e. confined ads to people based on their account or watching habits about a accurate accountable — will still be permitted.

These practices are in line with “long-established practices” in media such as TV, radio, and print, Google said.

The search goliath is attractive to accomplish the new rules over the coming week in the UK ahead of the accepted acclamation next month, with EU-wide rollout coming by the end of the year, and a broader common accomplishing starting on January 6, 2020.

The move comes in the wake of Facebook and Twitter taking polar positions with commendations to policing political ads on their corresponding platforms.

Facebook has stuck to its stance that it’s accepting political ads even if they accommodate false claims, where as Twitter has banned political ads altogether. Snapchat, for its part, has said it will fact-check and review all ads on the social media service.

Google, which abundantly stayed out of the debate until now, is acutely taking a middle ground by akin election-based microtargeting, which — although in sharp adverse to Facebook — ultimately stops short of acceptable a absolute ban.

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