The latest technology and digital news on the web

Powered by

Digital marketers need to be consistently ‘plugged in’ — which is risky during the pandemic

  • Tech
  • Media (communication)
  • Web content
  • Knowledge
  • Marketing
  • Content (media)

Digital marketers need to be consistently ‘plugged in’ — which is risky during the pandemic

Christina Garnett
Story by
Christina Garnett

I can’t speak for the entire agenda community, but I can share my observations as well as the angle of many I know in the industry. I hope this helps others who are activity the same way. Many of us are abnormally attuned to news and social media updates. During a crisis, this is heightened. We have acquaintance on steroids.

Productivity > fear

I can’t stop consuming, agriculture off every blog I find. Twitter, TikTok, Facebook, Instagram, YouTube, and LinkedIn.

I absorb all the agreeable I can find. My brain won’t stop, won’t pause during a crisis of this scale. The sad thing is it feels like my coping mechanism. The idea of quiet calmness doesn’t sound peaceful. It sounds like an befalling for ever-increasing dread to live. Alone with my thoughts gives my acuteness free rein to brainstorm the worst.

Staying busy has steadied my thoughts appear what I can ascendancy instead of aperture myself up to the total helplessness one can feel. It’s as if my brain has chosen abundance to drown out my fear.

It’s as if the more knowledge, data, and news I consume, the more ascendancy I will have. Ability is power. Ability will save us. And so my sponge keeps absorbing.

If the only way my type A personality can mentally survive lockdown, bad news, and homeschooling my kids, I guess this is where we are.

How do you unplug when you’re paid to be in the know?

Right now, many of my business colleagues and accompany are slammed, doing more work than ever before as we try to cross an aberrant situation. We plan content, scrap content, accomplish affect checks, and social listening, all while being the voice of reason for brands and clients. In accession to the news and our findings, we have to know how the news will not only impact our agreeable but the administration channels we are using and architecture ads.

It isn’t enough to know what happened last week. I need to know what’s happened in the antecedent 24 hours and be able to figure out if and how it impacts my work and my clients.

For many of us agenda marketers, we can’t unplug. Our work lives on our laptops and phones. We are paid to be acquainted in, and it’s even more analytical during a crisis. While a month ago, brands were able to assess brand affect around announcements and press releases quickly, now many brands are having to account where they stand on an hourly basis.

Does the stock market’s animation impact the brand? Are any of the brand’s advisers absolute for COVID-19? Is the brand being asked for donations or to take action in some way? The answers are ever-evolving, and agenda marketers are on the agenda frontline of the public’s reactions and demands.

Many of us marketers are already in a acute acquaintance of content. We can’t help but scroll through channels and ads, anon anticipation the capability and whether or not it’s currently tone-deaf in today’s more acute climate.

How can we cope?

What do you do when you can’t walk away?

Curate. Curate. Curate. You are what you consume. You can’t avoid all the abrogating content, but you can mute, block, or create Cheep lists accurately for the people you want to see. This is one way to ensure that when you are using platforms like Cheep for abreast news, you can bound filter out the accidental content. It creates a focused feed acquaintance based on what you want to know about.

For Instagram and Facebook, don’t be afraid to unfollow or unfriend people if their agreeable does not serve you what you need. It’s OK to close the door on people who are administration misinformation or being passive-aggressive or abhorrent during this time. If your brain won’t stop eating aggregate it sees on the Internet, put it on a diet.

Use social media for entertainment. TikTok has become an oasis for arresting and silly content. From doctors administration information, apprehension stories, and a mix of challenges and funny content, it is a haven of distraction. A way to still be able to find agreeable but with quick bursts. When in doubt, head to #dogsoftiktok. It’s the ultimate pick-me-up.

Vent. Get the poison out. We are stuck at home, trying to work, homeschool our kids, and watch as the world struggles to find answers and solutions. We need more than video conferences right now. That helps, but it isn’t enough. Just like we feel trapped at home, we also feel like our animosity about what is accident are and need to be trapped within us.

We don’t want to come across as accession panicking or vulnerable. We want to come across as strong, and so we bottle up our fear, our sadness, our grief, and try to fill our day with enough things to do that we don’t have the time to let all of that negativity pour out of us.

But we need to. We need to write it down or talk to a friend or family member. We need to purge that anguish and trauma out of us. We need to grieve in our own way and find out what we need to heal right now.

As marketers, we need to know the best steps to take for brands confidently, but we also need to give ourselves the grace of being OK with acceptance that we don’t have all the answers — because we don’t. We are relying on empathy, dupe our instincts, and taking things a day at a time. We are collectively alive to help our audience survive this crisis, but we also need to make sure that we do what it takes to ensure we don’t burn out from the added everything.

If you are account this, I hope you and your loved ones stay safe. I hope we all make it to the other side as better humans and better marketers. I wish you a place to pour all the negativity you have out of you. You are not alone in activity sad, activity dread, in activity lost sometimes. This association is here for you.

Published April 21, 2020 — 07:12 UTC

Hottest related news

No articles found on this category.