Social media announcement can be daunting, abnormally as brands  juggle assorted social media platforms. The boilerplate person uses around eight altered social media accounts, which can make it tricky for brands to keep their branding and advice constant and up-to-date. 

As a result, many arch brands have turned to automation to solve time-consuming processes that absorb admirers assurance and customized content. Automation has become analytical abnormally for brands attractive to scale up. 

Ironically, automating your social announcement can lead to a more alone social media acquaintance for your customers, making it easier to create allusive access and build loyal chump relationships. In addition, social announcement platforms help you focus on more important things, like business action and artistic concepts. 

Automating isn’t only about saving time, but managing assets and accepting better insights into how you’re assuming across platforms. It’s great for quick pivots — great social announcement means blockage on top of trends: you should be able to acknowledge instantly to a global abnormality or a viral meme across altered platforms. 

We spoke with Mark de Bruijn, Director of Business for EMEA at Smartly.io, a aggregation that specializes in social announcement — their belvedere and automation capabilities accommodate aggregate from artistic assembly to attack management, ad buying, and reporting, all in one platform.

“When we talk about automating social advertising, there are almost absolute options — the catechism is where automation can help to accommodate a better chump experience,” de Bruijn explains.

Smartly.io enables the accord amid achievement business and artistic teams. “That is still quite unique,” says de Bruijn. “However, we have seen that acknowledged brands who automate their social announcement are also able to break silos by auspicious these teams to coact carefully consistent in great results.”

Here are four affidavit why social announcement automation is a smart move.

1. Automation is faster, making your brand more agile

The most accessible account of automation is speed. 

Social announcement administration can be annoying and repetitive, abnormally when you’re doing it in bulk across altered platforms that each have their own media formats and dimensions. 

“Think about managing campaigns, developing assorted ads for every artefact you sell, for example, all of that can be much faster,” notes de Bruijn. Brands still retain ascendancy over the look of an ad, but importing, pricing, resizing and other abstruse tasks can be automated. 

“Being agile is acute for brands nowadays,” he says. “Think about what happened with COVID and  the retail industry, for example: brands had a big focus on communicating aperture hours and store locations and that afflicted to affair chump needs with curbside pickups and adjustable commitment options.”

And here’s addition huge benefit: automating social ads also frees up time and assets for artistic work. “Even though we’re talking about automation, the big abeyant for automation lies in artistic production,” says de Bruijn. “Automation helps you to always stay on-brand while saving a lot of admired hours that you can instead invest on creating new concepts — artistic is what about attracts people and makes it a better experience.”

2. Next-level advertising

Automation means you can create next-level announcement that keeps up with real-time, real-world changes. 

One of de Bruijn’s admired Smartly.io case studies is a weather-based ad campaign for Dutch banker HEMA. The Netherlands has awfully fickle weather, and HEMA wanted to do commodity altered for cold and rainy acclimate forecasts. Being able to pivot ad agreeable around the acclimate appropriate a fast, agile solution. 

Smartly.io’s Automatic Ads and Instant Acquaintance templates helped HEMA to affix local acclimate forecasts to their artefact catalog. If the anticipation accepted it to rain, ads would affectation articles acceptable for the weather. If temperatures were going to drop, HEMA would acquaint warm clothing. 

The attack also included stock availability and appraisement that helped create a claimed accord with the HEMA barter — a accord that felt like HEMA was really attractive out for addition caught in the rain. The result wasn’t just emotional, it was material, too; Smartly.io helped them to get a 27% higher ROI and a 25% lower CPA compared to other weather-based ad campaigns. 

3. Automation offers better insights

With better results, a smart business team also needs better insights. 

“If you have one belvedere for your social advertising, with clear clear advertisement across all channels, you’re able  to see the ROI from all the channels, and to even see after-effects on the attack level. It gives accuracy and transparency, abnormally for achievement marketers.”  

Better insights can lead to the holy grail: ad conversions. Smartly.io helped the Brazilian real estate portal VivaReal to adapt their Facebook Lead Ad attack to ease user acquaintance and make sure no affairs were left behind. The result was four times more conversions, with 80 percent less cost per lead. 

In a absolutely altered field, Smartly.io helped bring real-time insights to ThirdLove, a bra and underwear aggregation that champions aplomb and comfort. Alive anon with data from ad buying, Thirdlove was able to create, test, and optimize artistic agreeable across altered channels bound and effectively, with a 23% access in ROAS. 

4. It’s way more efficient

Finally, automation frees you up to try new things, work on cardinal planning, and conduct better tests. Besides the fact that automation creates a better end artefact for the customer, it means you can spend more time alive on creating even better chump experiences. 

A great archetype is the Smartly.io attack for the Dutch bazaar chain Albert Heijn, which focused on weekly offer advertising. Using Smartly.io’s Digital Circular tool, Albert Heijn bargain time spent on attack administration from three hours to five minutes, saw a 38 percent access in reach among their target audience, and 26 percent more cartage to the website. It also created a much more activating (and accurate), alone acquaintance for shoppers. 

For the meal kit aggregation HelloFresh, Smartly.io helped drive a 300% access in efficiency thanks to its Automatic Ads and Video Templates.

This commodity is brought to you by Smartly.io.