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Per the paper:

ve false memories.

Per the paper:

The present study accordingly not only replicates and extends antecedent demonstrations of false memories but, crucially, abstracts their reversibility after the fact: Employing two ecologically valid strategies, we show that rich but false autobiographical memories can mostly be undone. Importantly, changeabout was specific to false memories (i.e., did not occur for true memories).

False memory burying techniques have been around for awhile, but there hasn’t been much analysis on abandoning them. Which means this paper comes not a moment too soon.

Enter Deepfakes

There aren’t many absolute use cases for implanting false memories. But, luckily, most of us don’t really have to worry about being the target of a mind-control cabal that involves being slowly led to accept a false memory over several sessions with our own parents’ complicity.

Yet, that’s almost absolutely what happens on Facebook every day. Everything you do on the social media arrangement is recorded and codification in order to create a abundant account of absolutely who you are. This data is used to actuate which advertisements you see, where you see them, and how frequently they appear. And when addition in your trusted arrangement happens to make a acquirement through an ad, you’re more likely to start seeing those ads.

But we all know this already right? Of course we do, you can’t go a day after seeing an commodity about how Facebook and Google and all the other big tech companies are manipulating us. So why do we put up with it?

Well, it’s because our brains are better at adapting to absoluteness than we give them credit for. The moment we know there’s a system we can manipulate, the more we think the system says article about us as humans.

A team of Harvard advisers wrote about this abnormality back in 2016:

In one study we conducted with 188 undergraduate students, we found that participants were more absorbed in buying a Groupon for a restaurant advertised as adult when they anticipation the ad had been targeted to them based on specific websites they had visited during an beforehand task (browsing the web to make a travel itinerary) compared to when they anticipation the ad was targeted based on demographics (their age and gender) or not targeted at all.

What does this have to do with Deepfakes? It’s simple: if we’re so easily manipulated through tidbits of acknowledgment to tiny little ads in our Facebook feed, brainstorm what could happen if advertisers started hijacking the personas and visages of people we trust?

You might not, for example, plan on purchasing some Grandma’s Cookies articles anytime soon, but if it was your grandma cogent you how adorable they are in the bartering you’re watching… you might.

Using absolute technology it would be atomic for a big tech aggregation to, for example, actuate you’re a academy apprentice who hasn’t seen their parents since last December. With this knowledge, Deepfakes, and the data it already has on you, it wouldn’t take much to create targeted ads featuring your Deepfaked parents cogent you to buy hot cocoa or something.

But false memories?

It’s all fun and games when the stakes just absorb a social media aggregation using AI to argue you to buy some goodies. But what happens when it’s a bad actor breaking the law? Or, worse, what happens when it’s the government not breaking the law?

Police use a array of techniques to accost confessions. And law administration are about under no obligation to tell the truth when doing so. In fact, it’s altogether legal in most places for cops to absolute lie in order to obtain a confession.

One accepted address involves cogent a doubtable that their friends, families, and any co-conspirators have already told the police they know it was them who committed the crime. If you can argue addition that the people they account and care about accept they’ve done article wrong, it’s easier for them to accept it as a fact.

How many law administration agencies in the world currently have an absolute policy adjoin using manipulated media in the address of a confession? Our guess would be: close to zero.

And that’s just one example. Brainstorm what an absolute or barbarous government could do at scale with these techniques.

The best defense…

It’s good to know there are already methods we can use to abstract these false memories. As the European analysis team discovered, our brains tend to let go of the false memories when challenged but cling to the real ones. This makes them more airy adjoin attack than we might think.

However it does put us perpetually on the defensive. Currently, our only aegis adjoin AI-assisted false memory article is to either see it coming or get help after it happens.

Unfortunately the unknown unknowns make that a abhorrent aegis plan. We simply can’t plan for all the ways a bad actor could accomplishment the artifice that makes it easier to edit our brains when addition we trust is allowance the action along.

With Deepfakes and enough time, you could argue addition of just about annihilation as long as you can figure out a way to get them to watch your videos. 

Our only real aegis is to advance technology that sees through Deepfakes and other AI-manipulated media. With brain-computer interfaces set to hit customer markets within the next few years and AI-generated media acceptable less apparent from absoluteness by the minute, we’re closing in on a point of no return for technology.

Just like the apparatus of the firearm made it accessible for those unskilled in sword angry to win a duel and the conception of the calculator gave those who attempt with math the adeptness to accomplish circuitous calculations, we may be on the cusp of an era where cerebral abetment becomes a push-button enterprise.

Published March 23, 2021 — 19:13 UTC

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