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This recurring equation for convenient content will waste an audience’s time, and rob them of information, in a somewhat-deceptive way. A variety of techniques can be used to either add to the impact of meaning, or detract from it. One method for enhancing a message is to make sure the script itself is palatable to the eye, and not an interfering factor. Here, font and structure play an integral role in the flavor of a message.

Choosing font styles while creating an emblem of communication will have an incredible influence on the reader. I don’t remember ever using fonts like “Windings” or the ever berated “Comic Sans” for any sort of writing I’ve ever done, aren’t I cool?


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