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England’s West Midlands is going to reward people for not using their cars

  • Tech
  • transport
  • Sustainability
  • Electric vehicle

England’s West Midlands is going to reward people for not using their cars

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Transport for West Midlands (TfWM) in the UK has teamed up with the University of Warwick for a two-year trial aimed at persuading motorists to switch their cars for more environmentally affable modes of transport.

The Future Carriage Advertise will use e-scooters, on-demand buses, and a shared car scheme to reduce claimed agent usage, cut carbon emissions and create a more eco-friendly campus.

Throughout the trial, participants will be encouraged to change their carriage choices and incentives will be offered for people who choose greener travel as part of the “choose your way Warwick” campaign, hosted on the Betterpoints App.

West Midlands Mayor Andy Street said: “From the outset of the automated revolution, the West Midlands has always been a hub of innovation, and we are still arch the way with the development of green array technology, new low-carbon housing, 5G agenda connectivity, free cartage and the carriage systems of the future.

“The Future Carriage Advertise at the University of Warwick will offer acceptance and staff more flexibility, choice, and greener travel solutions for the region, at a time when we are facing a altitude emergency and urging people to leave the car at home.

“And this trial will show what works as we advance carriage behavior to abode the altitude emergency we all face.”

Future Carriage Zone

The West Midlands region is host to the £22 actor (US$30.7 million) Future Carriage Zone, set up to advertise the latest technology and data for more attainable and affiliated carriage alternatives that are faster, cleaner and greener – accidental to accomplishing its #WM2041 ambition to reduce the region’s carbon footprint.

The projects at the Warwick campus will include:

  • Voi Technology bringing carbon-neutral e-scooters to the University of Warwick campus as part of the UK government’s e-scooter pilot scheme.
  • Enterprise Car Club providing two low-emission Hyundai Ioniq cars, for use by staff, acceptance , and the local community. The cartage can be booked for annihilation from half an hour to a full day. As well as the two-car club vehicles, associates can also use any of the car club’s 1,400 cartage around the UK.
  • An on-demand account will be alien later in the year, acceptance people to order a bus analogously to a taxi.

Incentive programs

The abstraction of alms incentives to people who ditch their cars has gained absorption recently.

Last week, Brighton and Hove City Council launched its ‘Move For Change‘ scheme through the BetterPoints app to animate people to choose active and acceptable travel options.

More than 100 people signed up for the scheme in February, logging 1,500 activities and over 4,000 traveled kilometers.

They can now earn points for walking to work, using active travel options for school runs, cycling around the city, taking part in leisure and exercise activities, using buses, and riding on the city’s BikeShare bicycles.

In February 2020, the Austrian basic Vienna began to offer free museum and concert tickets to reward people who switched using their cars for more acceptable modes of transport.


Appear March 9, 2021 — 12:00 UTC

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