Google has appear plans to stop using tracking accolade on its Chrome browser by 2022, replacing them with a group profiling system in a move the aggregation says will plot “a course appear a more privacy-friendly web.”

The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, affirm much of the targeted announcement industry. And, while Mozilla’s Firefox and Apple’s Safari have already chock-full acknowledging third-party cookies, Google is the first firm to aftermath backup announcement support.

Rather than tracking and targeting you on an alone basis, Google’s addition groups you instead into a crowd of people with agnate ambiguous interests. Google argues this grants users more privacy. This sits oddly with the advance to advertisers that the new address is at least 95% as able as alone targeting.

But below the gloss of Google’s press releases, the shift from tracking to profiling raises a number of new aloofness and bigotry concerns. Ostensibly a move to boost alone privacy, Chrome’s new system ultimately looks set to account Google, handing the aggregation yet addition advantage over its abandoned AdTech competitors.